Buzz words: like wow or exclusive and free are all examples of this.
Puffs: Colourful Boxes promoting features inside.
House style: A magazine distinctive design that distinguishes it from its competitors.
Strap Line: A slogan
Banner: Text which stands out on a coloured background generally at the bottom of the magazine.
Copy: The main story of the magazine.
Anchorage text: The way in which text helps to pin down the meaning of picture of vice versa.
Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper and the logo or promontion are often postioned here.
Motto: Memorable phrase that is recognisable to a band.
Headline: Catchy title for main article.
Sell Lines: Text on the front cover that hepls to sell the magazine to the audience.
Caption: Description of the main image.
Masthead: Name of the magazine.
Lead: The introductory paragrapgh of an article. Usually written in bold or capitals.
Drop Capitals: Really big letter that starts off an article
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