Tuesday, 25 January 2011

Quantitative & Qualitative

I was also asked to research the difference between Quantitative and Qualitative I found out the following: 

Quantitative is to do with large amounts of information which can be done by giving people questionnaires to fill out to allow feed back which can be good or bad. It is quicker to gain and receive the information although a downside of this would be that less information can be available and sometimes all of the information is needed to carry out a process after the any source of information is given out and for the results to be given back. Quantitative information can be fiddled with and things can be though as true but can also be false information. Quantitative information can reach a wider range of people by just sending out an email rather than giving questionnaires or surveys out in a shopping centre where people will be less co-operative than they would reading an email.

Qualitative is information is researched in more depth than quantitative as it searches for more information and is first hand information so it can be trusted and cannot be edited by anyone. Qualitative information is case studies and interviews so the information always come from someone else.Qualitative information is more personal than quantitative as qualitative  can be done one to one and can be as i have said in more depth and can be trusted because it was first hand. Qualitative information can be hard to to access as if a magazine wants to interview a certain band for an up coming tour and the band is to busy they cannot get the information they want so they may want to make it up so sometimes it is not always true.
I am going to base my Music magazine on Qualitative information because their will be more reliable and will be in more depth and i cannot do that using Quantitative.

No comments:

Post a Comment