Feminism

Feminism

In my media lesson we learned about feminism and what it actually is. Feminism was the response to society, to assume that women should be servants to men. I learned that the land girls went into mens jobs as men went to war, but up until the second world war the women weren't allowed to wear trousers afterwards they were allowed as trousers were seen as males type of clothing and women were only allowed to wear skirts that were over the knee. 

The Jets got votes for women by doing dramatic things to get their points across for example they lay underneath vehicles. In the 1970's the sex quality act was not passed until 1975, also men and women had the same wage from 1975 onwards. 

The Theory
Academic feminist theory as a response to this liberation and activism. Laura Mulveys theory of the male gaze as constructing audience expectations in the film. Mulvey argues that cinema audiences look at films in two different ways

• Vogeuristically 
• Fetishistically

Patrichary is a form of society ruled by men through the figure of the father to whom are subordinate.

Cinema audiences watch a film without being watched by the characters on screen. Therefore we are almost vogues, watching the people on screen, this can lead to two effects:

• Objectification of female characters in relation to this controlling (male) gaze.
•  Narcissistic identification with an ideal image seen on the screen.

Fetishism
 Fetishism looking, she suggests, leads to the cult of the female movie star, celebrated for her looks but considered as an object and often treated as one.
Rules of women in Hollywood
Conventional Hollywood films have a male protagonist in the narrative and assume a mob audiences.

This shows that there arent just natuarally good looking peopkle that can only get on magazine cover beth ditto did these covers to show people that people come in all shapes and sizes and that anyone can go on a magazine cover and natural beauty is the one.